The company reached a million downloads for MobiKwik Android App in a time frame of 12 months from its launch. The app is 700 KB in size and is one of the top 4 Shopping Apps on the Google Play store for Android.
Across all platforms the MobiKwik wallet App has more than 2 million downloads, and over 2 million transactions processed every month.
The MobiKwik wallet allows users to buy products and services across various channels like Apps, SMS, Internet, Mobile website etc.
According to the company, 50 % of its business is through the Android App, while the rest is through its other platforms such as the website, mobile website, phone, and Apps on iOS and Windows.
“We expect to reach the next milestone of 5 million downloads for the Android app in 2014. We aim to develop the App into a complete wallet solution”, said Bipin Preet Singh, CEO & Founder, MobiKwik
To celebrate the one million-download milestone, the company has announced a limited time cash back offer of 10% on the MobiKwik wallet Android App users and has allocated Rs 1 million for this campaign. Users can avail the cash back by using the unique promo code – MILLIONCLUB until Dec 31st 2013.