List of mobile ad networks in India:
- Mobile Worx/Zestadz
ZestAdz is a multi-format mobile advertising marketplace which enables advertisers to launch highly targeted and relevant mobile advertising campaigns.
ZestADZ shares 50% of its ad revenues with publishers.
Gives advertisers a targeted way to reach out to consumers directly on their cell phones around the globe and has given mobile publishers a way to monetize their traffic.
Using mKhoj, advertisers can control spend (on a daily basis as well)
Funding: $7.1mn funding from KPCB & Sherpalo.
Regional ad network, mobisolv shares 60% of ad revenue with the publisher.
Serves close to 400mn impressions a month from India, AdMob mainly monetizes the US publisher site traffic for Indian advertisers/audience.
There are other mechanism of mobile advertising, for e.g. permission marketing (mGinger, 160by2 etc), bluetooth advertising (telibrahma).
What’s really interesting to note is that there are far too many Internet ad networks for a media which is ~1/10th of the Mobile user base, while there are only a few mobile ad networks in India.
What’s your take? Any ad network that we missed?