Mobile Advertising: Record Revenues in 2022 Despite Challenges

  • Mobile advertising has been a major contributor to the digital economy, with companies spending billions of dollars each year to reach customers.
  • The industry faced significant challenges in 2022, as reported by the Internet Advertising Bureau (IAB).
  • Despite this, mobile advertising reached record growth in 2022.
  • Internet ad revenues overall were down, with a 10.8% growth rate and total revenue of $209.7 billion.
  • The first and second quarters of the year showed robust growth with 21.1% and 11.8% growth rates, respectively.
  • Growth slowed significantly in the second half of the year.
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