- Mobile advertising has been a major contributor to the digital economy, with companies spending billions of dollars each year to reach customers.
- The industry faced significant challenges in 2022, as reported by the Internet Advertising Bureau (IAB).
- Despite this, mobile advertising reached record growth in 2022.
- Internet ad revenues overall were down, with a 10.8% growth rate and total revenue of $209.7 billion.
- The first and second quarters of the year showed robust growth with 21.1% and 11.8% growth rates, respectively.
- Growth slowed significantly in the second half of the year.
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