Free Mobile Apps With Ads Are Impacting Your Smartphone’s Performance

One of the biggest annoyances of using free mobile apps are ads. While most of us just perceive them as an annoyance, researchers have found that they also have an adverse effect on your smartphone’s performance.

According to a new study coming out of the University of Southern California, Rochester Institute of Technology (RIT), and Queen’s University in Canada, apps running ads cause more battery drain, lower performance and use more network data.
They found that mobile apps with ads use an average 16% more energy than apps free of ads, resulting in 2.5 to 2.1 hours of reduction in battery life. These apps also utilize 48% more CPU time, 22% more memory use and 56% greater CPU utilisation.
The greatest charm of free apps is that they’re free, however the study finds that apps with ads can increase a smartphone’s network data utilization by 100%, resulting in more expensive data bills.
The researchers conducted the study using 21 of the most popular apps on Google’s Play Store in 2014, and ran tests using analysis tools loaded onto a Samsung Galaxy S II.
[Source: PTI]

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