Mobile App Monetization Soars, Tencent Stays On Top

  • Top mobile app publishers notably achieved monetization largely through in-app purchases, especially Tencent which retained the top position.
  • Driven by TikTok’s popularity, Tencent and ByteDance dominated the market as consumer spending doubled to $3.3 billion in 2022.
  • The Asia Pacific is home to the majority of top publishers, however, the US holds the most publishers per country.
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