Mobile app startups are failing like it’s 1999

How things work today:

  • Raise funding with an idea and impressive founders
  • Spend 6 months building up a product
  • Submit to the app store and launch with much PR fanfare
  • Fail to hit product/market fit
  • Relaunch with version 2.0, 6 months later
  • Add Facebook Open Graph
  • Try buying installs with Tapjoy, FreeAppADay, etc.
  • Repeat until you run out of money

Don’t burn 1/2 of your funding to get to a v1!

An interesting post on mobile app startups.

Comments (2)

  1. Online offline mix has to be there. People need to understand the blend of two and need of market fit for any concept / idea / business.

  2. In India, the scenario is a bit different. VCs are putting in money NOT because there are great products being built – but because of FOMO (fear of missing out).

    More than 50% of app startups could have scaled better if they had a web presence. But then…that won’t justify the valuations. By blocking channels, the startups are increasing their cost. Right now, it’s a party – but let’s see.

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