A major threat to the mobile app developers are the growing number of free mobile apps, that have set high expectations for what should be paid for.
By 2017, 94.5% of downloads will be for free apps. Today among paid applications, about 90% are downloaded less than 500 times per day and make less than $1250 a day. This is only going to get worse in the future when there will be even greater competition, especially in successful markets, the 2014: Mobile and Wireless report by Gartner said.
By 2016, 20%of enterprise bring your own device (BYOD) programs will fail due to enterprise deployment of mobile device management (MDM) measures that are too restrictive.
A major reason for this change is the fact that as BYOD programs proliferate, employees are becoming increasingly aware of the ability for IT organizations to access their personal information. As a result, employees are becoming sensitive to giving IT organizations access to personal devices, so they are demanding solutions that isolate personal content from business content and restrict the ability of the IT organization to access or change personal content and applications.
“At least three platforms (Android, iOS and Windows) will gain significant market share in the smartphone, tablet and PC space, requiring many organizations to support multiple platforms for both consumer- and employee-facing applications,” said said Ken Dulaney, vice president and analyst at Gartner.