3 Products That Could Have Been Mobile-First [35+ Don’t Get Mobile?]

When we wrote “These 35+ Entrepreneurs Don’t Get Mobile-Only”, a lot of people asked us to give examples of product and feature implementations to bring more clarity to the debate.

India’s Internet story is largely a mobile one. We saw a primarily internet-only audience a couple of years ago, and since then the user base has been growing, and mobile data usage has just exploded – easily over half the number of internet users are mobile only, and many more access it way more often on the phone than over a desktop or laptop. Importantly, the consumption patterns are increasingly showing signs of mobile-only.

Mobile First / Mobile Only?
Mobile First / Mobile Only?

Take a look around – some of the startups we have profiled over the last few months are actually much better off in a mobile/app-only avataar. Today, we take a look at few services that could have been mobile-only or mobile-first. In no particular order, here it goes:

1. Snapdeal’s Local Language Focus

Snapdeal launched the localised version of the site in Hindi and Tamil. Actually, this should have first hit the mobile apps, before the web.

Mobile (apps) should have been the testing ground for all things local languages in India, especially given the consumption trend.

2. Dating/Matchmaking sites (example : TrulyMadlyDeeply)

ASL, please?

Well, if you come from that generation, the good news is that this has been answered by mobile apps.

Facebook integration (which most of the dating sites rely on) gives you age and sex, while mobile gives you location.

Tinder will disrupt this space. Not a laptop web company.

For sure, The ice-breaking discussion needs to move beyond ASL 🙂

3. Sharing economy services (example :  AdalBdal).

Most of these services are a function of one’s location. The eventual culmination of these services will happen over messaging – and you are better off with mobile than desktop.

And that’s where mobile-first thinking comes into the play. Disruption in this space will come from those who are thinking mobile first and build features on top of it.

We can go on and on, but we hope you get the point.

What are your thoughts? What services you are seeing that you believe could have been mobile-first (if not mobile-only)?

Image credit : shutterstock

» If you are somebody who falls under this definition, definitely make it to bigMobilityConf {Sep 13th/Bangalore].

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