3 Products That Could Have Been Mobile-First [35+ Don’t Get Mobile?]

When we wrote “These 35+ Entrepreneurs Don’t Get Mobile-Only”, a lot of people asked us to give examples of product and feature implementations to bring more clarity to the debate.

When we wroteĀ “These 35+ Entrepreneurs Don’t Get Mobile-Only”, a lot of peopleĀ asked us to give examples of product and feature implementationsĀ to bring more clarity toĀ the debate.

Indiaā€™s Internet story is largely a mobile one. We saw aĀ primarily internet-only audienceĀ a couple of years ago, and since thenĀ the user base has been growing, andĀ mobile data usage has just explodedĀ ā€“ easily over half the number of internet users are mobile only, and many more access it way more often on the phone than over a desktop or laptop. Importantly, the consumption patterns are increasingly showing signs of mobile-only.

Mobile First / Mobile Only?
Mobile First / Mobile Only?

Take a look around ā€“ some of the startups we have profiled over the last few months are actually much better off in a mobile/app-only avataar. Today, we take a look at few services that couldĀ have been mobile-only or mobile-first.Ā In no particular order, here it goes:

1. Snapdeal’s Local LanguageĀ Focus

Snapdeal launched the localised version of the site in Hindi and Tamil. Actually, this should have first hit the mobile apps, before the web.

Mobile (apps) should have been theĀ testing ground for all things local languages in India, especially given the consumption trend.

2. Dating/Matchmaking sites (example : TrulyMadlyDeeply)

ASL, please?

Well, if you come from that generation, the good news is that this has been answered by mobile apps.

Facebook integration (which most of the dating sites rely on) gives you age and sex, while mobile gives you location.

Tinder will disrupt this space.Ā Not a laptop web company.

For sure, The ice-breaking discussion needs to move beyond ASL šŸ™‚

3. Sharing economy services (example : Ā AdalBdal).

Most of these services are a function of one’s location. The eventual culminationĀ of these services will happen over messaging – and you are better offĀ with mobile than desktop.

And that’s where mobile-first thinking comes into the play. Disruption in this space will come from those who are thinkingĀ mobile first and build features on top of it.

We can go on and on, but we hope you get the point.

What are your thoughts? What services you are seeing that you believe could have been mobile-first (if not mobile-only)?


Image credit : shutterstock

Ā» If you are somebody who falls under this definition, definitely make it toĀ bigMobilityConf {Sep 13th/Bangalore].

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