As popularity of mobile VAS is growing in India, so does mobile gaming within it.
Approx 120 million urban Indians used their mobile phones to play games during quarter ending July 2009, a reach of 41%. In terms of time spent playing games, 37% of the population spends less than an hour in a week playing games while on the other end of the spectrum 9% spend over 5 hours on an average.
Sports dominates the mobile world
Sports games like Cricket, Soccer, bowling etc is the most popular genre of games played on mobile phones, by 40% of all mobile gamers. Arcade/Puzzle games like Soduku come in a close second played by 37% of all mobile gamers. “Gaming on mobile phones has a large upside potential with 40% of phone owners playing games, the sheer numbers speak to the opportunity for providers in this space. As phone models evolve this number looks like going only one, that’s up.
About Vital Analytics
Vita Analytics a market research firm in measuring mobile space in India and a source of mobile marketing intelligence. For more information, please visit www.vitalanalytics.in