Mobile Handset Market in India – The Great Indian Growth Story

Mobile Handset Market in India – the handset sales has witnessed signs of recovery and the growth is primarily led by the new handset vendors who are entering the Indian market.

Mobile Industry, after the slump has shown signs of recovery and as per IDC India’s latest report, India’s mobile handset market touched 100.9 million units in the year ended June 2009, recording a growth of 6.7%* from 94.6 million units in the previous year ended June 2008.

In terms of units shipped, Nokia had the largest share (*) of 56.8%, followed by Samsung with a 7.7% share while LG stood third with a 5.4% share in the 12-month period ended June 2009 (source).

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Entry of New Handset Vendors

The growth of mobile handset market can be gauged from the fact that 27 new handset vendors entered India just in 1 quarter. India also witnessed the launch of high-end phones as well as entry level phones and Indian mobile users bought nearly 700,000 high-end/smartphones in the April-June quarter (2009).

Latest updates from the handset industry

– Recently, Mindtree announced the acquisition ($6mn all cash deal) of Kyocera’s captive unit in Bangalore, where it would design and build ready-to-brand 3G handsets for telecom service providers and original equipment manufacturers (OEMs).

Post this Kyocera acquisition, MindTree has set up a new business unit N!Mo or Next in Mobility to address the complete product lifecycle from concept through delivery leading to ready to brand products in wireless technologies for its customers.

– Hong-Kong stock exchange-listed China Wireless Technologies’ Indian subsidiary, Coolpad Communications has announced partnership with Reliance for it’s dual sim phone, i.e. GSM and CDMA and is setting up it’s mobile handsets in the Indian market.
Coolpad is targeting Rs 800 crore revenue in the next five years from the Indian market.

* IDC uses the term “shipments” to describe the number of handsets leaving the factory premises for OEM sales or stocking by distributors and retailers. In the case of handsets imported into the country it represents the number leaving the first warehouse to OEMs, distributors and retailers.

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