Nokia of course leads the pack, but the surprise comes from Samsung.
Samsung has overtaken Motorola in India’s handset market (for the third place), as per the latest ORG figures.
Handset Market Share
- Nokia: 59.5%
- Sony: 8.1%
- Samsung: 7%
- Motorola: 5.9%
Nokia’s success is mainly attributed to distribution deals they inked – of the estimated 79,000 retail outlets in India selling mobile phones, Nokia had a presence in 72,000 of them.[source]
At the same time, Nokia’s market share has gone down in the past few months, as the other handset vendors are building up a strong retail presence across the country.
What other attributes do you think has made Nokia such a roaring success in India?