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Mobile Internet User Base In India To Reach 371 Million By June; A Massive Hit In Rural India

With government desperately pushing Digital India campaign and strong penetration of mobile internet data in rural areas of country, India is expected to have 371 million users by June 2016; a 55% growth.

The rural mobile users have gone up by 93% from December 2014 to reach 87 million till December 2015. Urban growth too saw an incredible 77% year-on-year growth.

indiamobileuser

In a report furnished by Internet and Mobile Association of India (IAMAI)*, it is observed that 80% of urban crowd use mobile internet for online communication, 74% for social networking, 30% for entertainment and 13% for shopping. Whereas, in rural areas majority (52%) of people use mobile for entertainment.

Despite an increase in mobile spends by 64% in 2015, the average monthly bill has only gone down by 18% to Rs 360 in 2015.

* Do not take IAMAI numbers so seriously. Read 10 questions to IAMAI.

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