Urban Mobile Users in India – What do they access Internet For? [Market Report]

Market report covering Mobile Internet Users (urban) in India – What do they use mobile internet for? Emails? Information? Entertainment? Downloads?

India, over 400 million mobile subscribers, with ~ 11-12 million new mobiles subscribers added every month to subscriber base, is one of the fastest growing telecom markets in the world. Each day, many more mobile users are getting attracted to using the various mobile VAS offered by their service providers.

Approx 9.3 million urban Indians used their mobile phones to access the Internet for quarter ending June 2009, a reach of approximately 3.3%. Number of people accessing the net via mobile phones has witnessed a 6% growth from quarter ending May 2009.

Mobile users accessed Internet on mobile phones..for?

(Quarter ending June 2009, Urban Indian mobile phone users data):

Frequency of accessing Internet

Unique Users (000s)

Used 1 to 3 times a month


At least once a week


Almost daily


Frequency of access remains on the lower end, 48% of users (Urban India) accessed the Internet on their mobile only 1 to 3 times a month on average.

Mobile Internet – Access Reasons

Checking emails and searching for information are the two most popular reasons for accessing net over mobile phones. 2.8% of Urban Indian mobile population used the Internet over their phones to check emails while 2.5% used the net to search for information.
It has been observed, Internet access over mobile phones is still in its infancy in India, 96% of Urban Indian mobile users are not accessing net a huge untapped growth potential. While those who do access the net (over their phones) do so with the intention of staying in touch with people.

Top 5 reasons for accessing net over mobile phones (Urban Indian mobile phone users, Quarter ending June 2009 data):

Frequency of accessing Internet Reach
Checking email 2.8%
Searching for information 2.5%
Information about specific product/service 2.3%
Downloads 2.2%
Sports updates 2.1%

About the report

The report has been prepared by Vital Analytics (www.vitalanalytics.in), which tracks mobile space in India.

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