Samsung Pips Nokia in Overall Mobile Sales in India, Micromax is Number 2 in Smartphone Market

Samsung Electronics has surpassed Nokia in overall mobile phone shipments in India during the first quarter of this calendar year, international technology research firm IDC has said.

According to Gartner, Samsung had become the number one player globally in March this year.

While Nokia shipped just 15% of total phone shipments in the quarter in India, Samsung marched ahead and had a marketshare of 16% during the period.

Local companies Micromax, Karbonn and Lava rounded up the top five.

Top 5 Smartphone Makers in India
Top 5 Smartphone Makers in India

The smartphone market grew 74% in Q1 of 2013 over Q1 of 2012, pushing the overall growth in the market to 24% year-on-year.

IDC also said that the share of smartphones in overall revenue of the phone market in India is close to 46% for Q1 of 2013 despite contributing only 10% to the volume/units.

The main contributor to Samsung’s success was smartphones, and Nokia still leads in feature phones with 16% compared to Samsung’s 14% share.

In the smartphones category, Micromax had the maximum share of market (18.8%) after Samsung (32.7 %). Karbonn was at number three at 10.9%, followed by Nokia and Sony at 5.9% each. Nokia’s share is mainly due to the Lumia brand which is slowly gaining popularity.

Nokia’s Lumia brand has almost 6% of the smartphone marketshare, while Samsung continued to lead with a 33% share.

The total mobile handset market stood at around 6.1 crore units for the first quarter against the total shipment of 5.9 crore units for the last quarter of 2012.

The size of the feature phone market was 5.46 crore units in Q1 of 2013 as against 5.32 crore units in Q4 of 2012.

Around 61 lakh smartphone units were shipped in Q1 of 2013 as against 53 lakh units for the last quarter of 2012. This showed a 14% quarter-on-quarter growth.

Android continued to be the number one operating system with a 90% marketshare among smartphone OSes.

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