The growth of smartphone sales and e-commerce in India go hand in hand, and is best indicated by the massive increase in online shopping via mobile.
According to the Master Card Online Shopping Survey 2014, online purchases through mobile in India has grown by over 100% in the last two years.
The survey which covers 14 countries across the Asia Pacific found that China continued to lead in the chart with 70.1% of the respondents saying they’ve used a mobile device to shop online.
India however ranked second (62.9%), ahead of Taiwan, Thailand and Indonesia, which make up the top 5 countries when it comes to online shopping via mobbile.
Respondents in India rate the ability to shop on the go (47.7%), the growing availability of apps that makes it easier to shop (45.3%) and convenience (38.1%) as the most compelling reason to shop online via mobile.
So what do Indians shop for on their mobile devices?
Mobile phones/mobile gadget apps (28.8%) topped the list of items purchased through smartphones, followed by tickets for cinema/movie theatres (26.7%) and clothing/fashion accessories (24%).
Online shopping in India is driven by mobile – While 81.2% of the respondents said they have access to the Internet for online shopping, 70.9% of them have used a mobile device to do so
Mobile is a primary Internet device – The survey also shows that 95% of the respondents in the country with mobile devices have access to the internet through it, up by 20.2 percentage points form 2012
Increase in frequency of online purchases – 94% respondents say they’ve made at least one purchase via the online route in the last three months, up from 70.9 in 2012
Factors impacting online shopping – security of payment facility (86.8%), price of items (86.6%) and convenience of payment (86.2%)