Vertical comparison engine and aggregation is a hot favorite amongst startups. This is amongst the few things where you make transaction based revenue without actually selling anything yourself. You will do wonders as long as you can offer a good technology and intuitive UI. Truly a techie’s dream. 
MySmartPrice.com, that launched as a book price comparison engine few months back, has launched its price comparison engine for mobile phones. MySmartPrice fetches data from 5 major stores like infibeam, IndiaPlaza, FlipKart etc. Data is refreshed everyday and the team claims to cover 90% of the products available at these online stores. From the last time, the team has worked on the speed front and also the UI.
The engine has to initially bank a lot upon Google for generating traffic and efforts for that are clearly visible.
While MySmartPrice lets you choose a store when the product is decided, another vertical engine, PhoneCurry is a great tool to decide which phone to buy. Do you think a marriage is needed? Or are these 2 different decision points.
Do give MySmartPrice a try and let us know who sells it cheaper?
[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]
