PayTM.com, one of the products of One97 Communications limited has come up with an analysis on usage profile of its users vis-a-vis transactions made on the site .

The overall ARPU is Rs106.19. Top five Operators with highest ARPU are Reliance CDMA: Rs132.6, BSNL: Rs124.2, Vodafone: Rs120.9, Idea: Rs108.4 and Tata Indicom: Rs105.8.

The top five regions with highest ARPU are Gujarat: Rs127.9, Delhi NCR: Rs126.6, Karnataka: Rs123.5, Haryana: Rs118.9 and Kerala: Rs114.8.

Weekly Transaction Analysis

 

Sundays are slow days and the peak occurs on Thursday.

Number of transaction dip as weekend approaches.

Percentages of transactions drop sharply in Mumbai and Delhi NCR towards weekend(* ). Where as in U.P. west & Uttaranchal number of transactions rise towards the weekend. This aberration can be attributed to the fact that there is more weekend culture in metros as compared to UP west & Uttaranchal.

Modes of Payment

 

Here’s a study done on various modes of payment and which are most commonly used by PayTM users. Mainly there are three modes of payment been used – they are Net Banking, Debit Card and Credit Card.

The above chart shows that the customers of PayTM.com are using more Debit cards.

Peak Hours of Transaction

 

Here’s a study done on the peak hours when transactions are done at the maximum level

– The peak traffic is between 10:00 am to 1:59 pm and 6:00 pm to 9:59 pm. 50% of the total transactions are done in these 8hrs. Transactions reach their minimum at 4:00 am in the morning.

The graphs are similar for different days of the week except on Saturday when transactions comparatively don’t dip by 12 midnight.

What’s your take on this report?

*For the context, its important to note that PayTM doesn’t support Airtel prepaid recharge yet.

Also see: Online Prepaid Recharge Report – Karnataka Spends Highest on Prepaid Recharge.

[Disclosure: One97 is a sponsor at Pluggd.in]