Mobile Social Networking in India – Orkut rules the chart, followed by Yahoo and Facebook

We have covered Opera usage in India and what’s interesting is that Orkut has consistently managed to beat Yahoo and even Gmail when it comes to top mobile sites – which essentially shows the value of social networking especially when it comes to device which is most personal to you, i.e. mobile.

In India, approximately 10 million urban Indians used their mobile phones for engaging in social networking during quarter ending August, 2009, a reach of 3.3% among urban Indian mobile phone user.

Orkut maintains its market leadership role in social networking sphere, mobile version with over 3 million users, followed by Yahoo! Dating distant second with 2.1 million users, Facebook with 1.97 million users.

 

Accessed Social networking Unique Users (000s)
Orkut 3,090
Yahoo! Dating 2,120
Facebook 1,974
hi5 1,145
Vodafone Dating 973
Bigadda 970
Indiatimesliv2luv 950
Mycantos 907

Demographic profile of social networking users

Usage of social networking over mobile phones skews slightly towards males, with 8% more share than average user; 18 to 24 year olds are almost 50% more likely than average mobile phone user in urban India to use social networking sites over mobile phones.

 

Total Users Unique User Composite Index
Males 56% 108
Females 44% 92
18 to 24 Years 37.8% 145
25 to 34 Years 30.7% 106
35 to 44 Years 14.7% 76
45 to 55 Years 9.6% 78
55 Years or Older 4.8% 38

*Composition Index = % Composition of Social networking users/ % Composition of Total Urban Indian mobile users x 100; Index of 100 indicates average representation

What’s your take on this report?

[The report has been prepared by Vital Analytics (sample size: 6,653), Bangalore based research firm that tracks current and future mobile trends in India. For more information, please visit www.vitalanalytics.in]

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