Mobile Video Consumption in India Driven by Sharing; Indians Share More than Global Avg

Mobile video consumption in India seems to be driven to a large extent by sharing. Even as the number of global mobile users is set to reach 5.2 billion in the next 4 years, Indians dominated when it came to mobile video sharing. 65% of Indians shared their videos through mobile as compared to 53% globally says a report by Vuclip.

According to the report, more and more content is being downloaded by Indians under 18 with 36% of them sharing superhero movie trailers. Overall, Indians loved to view and share long form content the most with 79% of Indians under 18 watching movies and TV serials on their phones. The Dhoom 3 trailer topped the list of most searched videos followed by Bollywood actors Katrina Kaif and Salman Khan.


While reports suggest that 3G picked up mid-2013, and mobile data traffic is set to outpace fixed data by 2017, Indians still have their qualms about it. 39% of Indians felt that current data costs being charged were way too high and 19% faced buffering issues.

Previously reports have suggested that more than half of India’s 3G users suffer from video buffering issues with very low speeds of 300 kbps while streaming videos. Those who took part in the study by Vuclip also complained of a lack of interesting content to pick from.

The number of Indians turning to their mobile phones for research also increased in 2013. According to the report, 66% Indians used their mobile phones for research. This could also be attributed to the fact that telecom operators across the country reduced the tariffs for the pay-as-you-go data plans by over 80% last year.

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