Nokia announced it’s ‘Take Back’ program in the month of January, 2009 – and the results are pleasantly surprising:
- 3 tonnes mobile waste collected in 45 days
- 60,000 items collected across 1,300 locations.
As per Nokia, 100% of the materials in the phones can be recovered and used to make new products (or used to generate energy).
60,000 items is an interesting number as many users, we expect them to either go for handset replacement or they tend to keep the used handset as-is, seems to have come out and given their used handsets/accessories.
Nokia earlier did a survey (across 13 countries) on awareness of recycled handsets and found out that only 17% of Indian users are aware of the fact that handsets can be recycled (awareness in India is lowest), compared to 80% users from UK.
Do you think incentives work (for e.g. surprise gifts?) for such initiatives? Or it is purely the ‘green dna’ in us?