Bangalore based Interaction One has launched Mobmerry, an app that connects retailers with consumers through the use of IoT. Mobmerry will deploy around 1000 Beacons in Bangalore making 100 feet road and Indiranagar the first Shopping District in India to be IoT enabled
The app allows shoppers to virtually explore their city and trigger personalized offers, products and food recommendations in real-time. Mobmerry sends advertisements of retail stores straight to consumer’s phones, thereby driving potential consumers to the store through target marketing using geo-location.
A merchant can easily showcase his products on the app and also has been provided with a facility to push live marketing feeds directed to a specific target audience. The app alerts the retailer of the customer’s basic details and preferences as soon as the customer walks into the store.
“Retailers can’t wait for customers to come to them. Consumer shopping habits have changed; you have to take your product to them. Stores and brands that deliver easy integrated ways between digital and physical are the ones that are going to succeed, this means having technology that has these tools and solutions. Mobmerry delivers the power of smart discovery of products using a taste and preferences algorithm for consumers and a platform for retailers to take the physical world to these connected consumers via Beacons (IOT),” says Krishna Prasad, CEO and Co-founder, Interaction One.
Mobmerry has partnered with over 30 stores in Indiranagar, Bangalore: Avirate?, Celio, Guess, Jack & Jones, Kazo, Lee, Vans, Vero Moda, Wrangler to name a few.
Mobmerry has also partnered with Virtuous Retail, an institutionally owned developer-operator of community-oriented premium Lifestyle Shopping Centres for its latest flagship development, VR Bengaluru on Whitefield main road.