MobStac, the Bangalore based startup that recently raised funding (for global expansion) has an interesting story to tell. At Pluggd.in’s Hackathon, MobStac cofounder, Ravi Pratap shared his journey from being a hacker to starting a business, and importantly, how the company pivoted, went through multiple iterations before figuring out a sweet spot (the touchsite is scheduled for beta launch this month).
Connecting the dots – which is one of the most crucial element in a person’s life, Ravi has his roots in open source world since very early days and learnt the art of project management/sales/products etc during his stint at Hillcrest Labs, an experience which played a very important role in his entrepreneurial journey
Like any Indian product companies, MobStac had a tough time selling the ‘Mobile Internet’ vision to big publishers, though they got a lot of service opportunities (“can you build a wap site for us?”) which they rejected.
Some of the experiments include building a mobile ad server, vernacular rendering product etc, but the team finally found a sweet spot, i.e. the Touchsite which they launched at TC Disrupt this year.
Watch the entire video where Ravi walked us through different phases of MobStac (by the way, UnPluggd events had a fair bit of share in their journey!) and learning associated with these phases.
Guest articles by MobStac team: How We Raised Angel Funding in India | Raising Seed Funding? Use This Convertible Note Template
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