Modi Govt Spent Rs. 4,300 Crore on Ads and Publicity; More Digital Less Print

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The central government has so far spent Rs. 4,343.26 crore only for advertisements and publicity through different media, an RTI reply revealed.
Here is the distribution of spend so far:
2014-2015
The government spent Rs. 953.54 crore on publicity – Rs. 424.85 crore in print publicity, Rs. 448.97 crore on electronic media and Rs. 79.72 crore on outdoor publicity.
2015-16
Rs. 510.69 crore on print media, Rs. 541.99 crore on electronic media and Rs. 118.43 crore on outdoor publicity, or a total of Rs. 1,171.11 crore.
2016-17
The government earmarked Rs. 1,263.15 crore for the 2016-17 period. During the period, expenditure on print saw a marginal dip with Rs. 463.38 crore allocated for the 2016-17 period.
The fund for electronic medium saw an increase over the previous year to Rs. 613.78 crore.
2017-18
There was a sharp drop in spending on electronic media over the previous year to Rs. 475.13 crore and a significant drop in outdoor publicity expenses to Rs. 147.10 crore. [via]


What inferences can you draw from the spend pattern? When is digital important for govt as opposed to print?

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