MoEngage launches Dynamic Product Messaging feature to personalized recommendations across channels

The market for the attention of a prospective customer is big. Large corporations like Salesforce, Adobe, Oracle and numerous startups are in the fray to help businesses target and re-target its customers to buy product and services many times over.
At the same time considering the ever-increasing volume of emails and push notifications delivered to customer’s mobile, it’s important for consumer businesses to stand out with hyper-personalized content tailored to preferences and tastes. Since these businesses sell a lot of products, they need the automation and intelligence tools to communicate relevant products to the right people.

Through a combination of catalog inputs and user-tracking, Dynamic Product Messaging can send the most relevant product recommendations to users. The use cases extend beyond products to content recommendations, price drop alerts, etc.