App Developers, Know “Who Is Doing What” Using MoEngage, App Engagement Platform

Indian Startups

App Developers, Know “Who Is Doing What” Using MoEngage, App Engagement Platform

Getting your app noticed is just not enough these days. Once you acquire a new user, you need to keep them hooked. This is where startup MoEngage comes inmoengage_founder

What Google Analytics/Flurry (and similar tools) tell you is ‘What’s Happening’. Startup MoEngage wants to answer ‘Who is doing what’.

MoEngage is a mobile app engagement suite which helps you understand your users better and keep them coming back to your app.

With the cost of acquiring new users going up to $1.5, it becomes important to cut down uninstall rate. MoEngage provides insights for engagement using push, in-app and e-mail.

Same notifications to everyone without personalization is of no use and the platform lets you customize your notifications to the user. It analyzes the user behavior to send it at the right time for maximum impact.

Developers can integrate MoEngage to the app using an SDK in a couple of hours. The product is free for the first 1000 users and thereafter, has a basic ($10/ month), pro ($100/ month) and enterprise version.

The product was built by the team which made DelightCircle (now SaveZippy). On the product side, MoEngage wants to provide ability to drill down the insights by device/ operating system and other parameters. It also wants to be able to give app makers the ability to analyze their app funnel, customer lifetime value and such.

Here’s their demo video from UnPluggd.

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