Hyderabad based startup Mojostreet (started by Indyarocks founder) was earlier in the news for raising their angel round (Mojostreet Secures USD 350k Funding) which was led by Srini Koppolu former MD of Microsoft India R&D and J.A. Chowdary former MD of Nvidia(India).
The product is now launched in private beta and Pluggd.in readers get an exclusive invite to the product.
Mojostreet – What/How
Mojostreet app is a friend finder, city guide, social network and loyalty rewards all rolled into one app on your smartphone and is currently available for Blackberry and Nokia devices (Android/iPhone will be launched very soon).
Like Foursquare, Mojostreet enables virtual currency based check-ins which can be redeemed at company’s participating retail locations.
How different is Mojostreet from Foursquare?
It’s all about getting the act right (hint: execution). Mojostreet’s mojo will lie in getting the business partnerships right, much before others wake up (Foursquare Grabs First Brand Partnership in India–Cafe Coffee Day).
It’s just a matter of time that other LBS players start targeting Indian market and this game will not just be about who is the mayor/president, but who brings in more discounts on retail purchases (and expands pan-India exponentially).
As far as location data is concerned, Mojostreet will initially buy the data from data providers and also has a backend team to take care of data updates. The app has built in gaming incentives for users to contribute/play and if done right, this could be a game changer (maybe this is what Indian deal aggregators should have focused on, i.e. location) .
These are early days for Mojostreet and Pluggd.in readers get an exclusive invite to the app [hop here/you will receive an email within few hours of submitting your email id].
Do share your feedback if you are on Blackberry/Nokia devices (I have an Android device, so couldn’t test the app) and tell us if Mojostreet has the right mojo to make it BIG.