Monetization: Capturing the Value Created by Network Effects

  • Charge a transaction fee. This way, people aren’t discouraged from joining the site to begin with.
  • Charge for access. For example, on employment websites, recruiters usually pay to list jobs.
  • Charge for enhanced access. LinkedIn is free to users, but they can pay a fee to see complete listings of the people who have looked them up.
  • Charge for enhanced curation. Offer high quality. 

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