Most Downloaded Bollywood Mobile Content – SRK and Katrina Kaif

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SRK and the suave Katrina Kaif top the most downloaded Bollywood Mobile content, as per the study conducted by IMIMobile.

srk katrina

Priyanka Chopra rules the wap sites (she beat SRK) and Kishore Kumar rules the voice recording messages/prompts.

Surprisingly, Rajasthan is the most active state followed by TN and Punjab when it comes to downloading mobile content (any idea why?).

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Top 5 Actors

  1. Shahrukh Khan
  2. Salman Khan
  3. Hrithik Roshan
  4. Akshay Kumar
  5. Sanjay Dutt

Top 5 Actress

  1. Katrina Kaif
  2. Deepika Padukone
  3. Priyanka Chopra
  4. Lara Dutta
  5. Aishwarya

Top 8 Downloading Areas

  1. Rajasthan
  2. Tamil Nadu
  3. Punjab
  4. Andra Pradesh
  5. Karnataka
  6. Jammu & Kashmir
  7. Maharashtra
  8. Haryana
  9. Kerala

Mobile content includes ring tones, wallpapers and graphics.

Industry Stats:

  • Royalties worth approximately Rs 50-60 crore (Rs 500-600 million) were paid to the music industry in the past 18 months.
  • Value added services – of which music with full song downloads, music videos and ring tones forms the bulk – are estimated to contribute 15-20 per cent to the overall telecommunication company revenues.
  • About 400,000-500,000 ring tones are downloaded daily
  • Mono and polyphonic ring tones currently sell at a 75/25 ratio, while the fastest-growing ring tone genre is ring back tones with about 3.5 million users.
  • Mobile music downloads top the bill and are currently valued at Rs 160-180 crore (Rs 1.6-1.8 billion) in the domestic market. – source

Bollywood is surely a cash cow for Mobile VAS, but the bigger question is will Mobile VAS remain in the confines of Bollywood (IRCTC claimed that they could sell only 921 tickets from wap site).

What’s your opinion?

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