Motorola Re-Enters Indian Market With Moto G Launch, Goes For The Pricing Sweetspot

Motorola has re-entered the Indian mobile phone market with the launch of its Moto G device. The devices are priced at Rs 12,499 for the 8GB and Rs 13,999 for the 16GB versions, which is very good value for money considering the specs, and will surely come as a threat to devices from manufacturers like Samsung, Nokia, and other Indian companies like Micromax and Karbon.

Motog

But the smartphone, with a fully customisable back, will find it extremely difficult to penetrate into the Indian market if it decides to go for an online only sales model, which is the case as of now.

The mid-range smartphone was unveiled in November 2013, along with a surprise announcement for Indian customers that the company will be re-entering the Indian market with the new device.

The smartphone, was initially planned for a January launch, but was later postponed to a  February launch. Ecommerce portal Flipkart has already launched a Moto G page for users.

The device is equipped with a 1.2 GHz quad core cortex A7 processor and will feature a 4.5” HD LCD screen (720p) with 329 ppi pixel density. The phone, available in 8GB and 16GB versions, will come out of the box with Android 4.3 Jelly Bean and should be receiving a KitKat update soon .

Moto G Price in India

The pricing of the Moto G at Rs 12,499 for 8 GB and Rs 13,999 for 16 GB, will see it go head on with some best selling devices from Nokia, Samsung and other Indian manufacturers like Micromax and Karbon.

Samsung’s Galaxy Core, Nokia’s Lumia 720, Micromax’s Canvas Doodle and Canvas 4 are some of the popular phones that are well within the Sub Rs 20,000 price bracket and the Moto G will be facing competition from them.

Even though Motorola is a pioneer in the telecommunication industry, it might find it difficult to establish its brand in India owing to its absence from the market. The Indian mobile phone market saw 62.9 million mobile handset shipments between July- September 2013.

The brand was in the news recently for being sold to PC manufacturer Lenovo by its previous owner Google. Google had acquired the company for around $13 billion.

 Apple is also planning to resume production of the iPhone 4, to battle Samsung with a cheaper phone in markets such as India, Indonesia and Brazil.
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