Update: Flipkart has just revealed the price of Moto E, and it’s surprised us all. The handset costs just Rs 6,999. With such disruptive price, Motorola is headed to make a dent in Indian market again. The site shows that the phone is out of stock now. The phone will be available at midnight, the company said at a launch event today.
Tomorrow, Flipkart will be offering 50% off on Moto E covers, 50% off in Transcend memory cards, and Ebooks worth Rs. 1000 free.
Here’s a video that shows off the phone.
Earlier: Motorola is all set to launch a new affordable smartphone targeting low to mid budget users. Moto E, what the the phone is supposedly called, is the watered down version of company’s incredible hit Moto G. The product is expected to launch globally on May 14, however, company has sent invites to Indian press for May 13th, so the product might get showcased there. Flipkart, leading e-commerce website which has exclusive rights to sell Moto G and Moto X will be selling the Moto E as well.
The reason why Moto E matters lies in company’s previous year smartphone, Moto G. And the reason why Moto G was a success lies in Motorola’s acquisition by Google. While things have changed slightly, as Lenovo bought Motorola from Google, the phone manufacturer has assured that it will keep up with the good work.
Technical Specification of Moto E
Moto E is the watered down version of Moto G, which in itself is a spec-rich phone.
Moto E sports a 4.3-inch scratch resistant touch screen of a screen resolution of 540 x 960 pixels. Powered by a dual-core 1.2GHz processor, coupled with 1GB of RAM, the phone runs the latest version of Android, KitKat (4.4.2). On the connectivity front, you have support for 3G, WiFi, Bluetooth, and device’s 4GB internal memory, which is kind of a downer, can be expanded upto 32GB via microSD card.
A 5MP shooter at the back, with a minimal secondary camera, along with 1900mAh battery do make Moto E a feature and spec rich device for its price range, however, at this point, Motorola hasn’t revealed the price point, but we expect it to cost somewhere between Rs 8,000 to Rs 10,000.
Why does Moto E (or any Motorola phone) matter
Google doesn’t make smartphones. It’s not a mobile hardware company. What it does is, roll out the software, Android to other mobile manufacturers such as Samsung, HTC, LG, Motorola etc. But then Google bought Motorola, and now with a hardware manufacture in house, it was believed that Motorola will get speedy software updates and some exclusive features. To a great extent, that is exactly what happened.
There are several mobile OEMs (manufacturers), which take a lot of time to push Android’s new update to their handsets. Then there is an update cycle that all the mobile companies follow, under which, there is only a couple of updates a mobile is allowed to get.
Motorola got the KitKat update to its Moto X and Moto G phones within days after Google’s announcement. It beat any other company, especially Samsung, which is the biggest and most successful Android mobile manufacturer, at rolling out updates.
Almost pure Android experience
The mobile partners often put some company’s applications and bloatwares on the phone. Motorola on the other hand is the closest you can get to see a clean and pure Android.
Value for money: Spec and feature rich phones
Motorola is onto something, it is making incredibly spec-rich devices at an unmatched affordable price point. Plus, its commitment to provide update cycle to its handsets is awe-inspiring.
Success of Moto G
Perhaps the best mid-level smartphone your money can buy, Moto G is company’s fastest and most successful device till date (sold over 6.5 million units in 2014). It has done incredibly well here in India as well.
What it means for Indian Mobile Makers
With Moto G, Motorola targeted the mid-level segment. Challenging the likes of Samsung’s Grand and Grand 2, saving grands of money, Moto G also appeared as a strong competitor against homegrown Micromax, Xolo, Karbonn, Lava, iBall phones. With Moto E, the company is targeting low budget segment, and with such a brand power, with top in the class specifications, reliable build quality and speedy update cycle, Moto E is here to give Micromax and others a run for their lives.
Also, Gionee which recorded tremendous growth last year has launched Elife S5.5 nextbigwhat (slimmest device) this week.