Motorola is one of the most iconic mobility brands in the world and the way we all know it best is through its batwing logo.
That logo has today turned 60, and the company is celebrating the occasion in India by hosting contest that urges fans to put on their creative caps.
Motorola introduced the logo on June 19, 1955 at a showroom in Chicago. The two peaking triangles that arch into an abstract ‘M’ was designed by Morton Goldsholl Design Associates.
While the company has iterated the logo several times over the years, it continues to carry forward the same design language and has grown into the universally recognizable symbol that it is today.
Motorola has had its ups and downs but is now making a strong comeback under the new leadership of Lenovo and a lot of that is riding on its newfound success in India.
The #MyMotoLogo contest will urge participants send in their own versions of Motorola’s iconic batwing logo, be it a doodle, illustration or even graffiti.
Anyone can participate in the contest by sharing their entries on the dedicated microsite, from where the best and most creative entries will be selected.
A jury of art influencers will evaluate the entries and help participants create the final versions of their logos.
The submitted logos will then be evaluated and six winners will be selected to receive a Moto X each with their very own MyMotoLogo on it.