Voonik Enters Men Segment; Launches Mr Voonik [Losing Differentiation OR Bigger Market Share?]

Mr Voonik, the company claims comes with a highly advanced style recommendation engine, that promises to give a very relevant product selection to each consumer.

Voonik which so far has only focused on women segment has now launched Mr Voonik, a fashion app dedicated to men’s fashion. Mr Voonik will not only offer a wide choice of men’s clothing and accessories, but will also save shopping time for men with the highly coveted personalisation services that are a rarity in this segment.

Mr Voonik, the company claims comes with a highly advanced style recommendation engine, that promises to give a very relevant product selection to each consumer. Online stylists will help customers handpick the best clothes based on their body type, personality, budget and style preferences. With over 1 Lakh products available on Mr Voonik already, the fashion marketplace is set to grow exponentially with plans of adding 1000 more brands within a month of launch.

“When we started Voonik some three years ago, we had a clear vision of becoming the country’s largest fashion destination. With over 7 million app downloads and  9 million registered users, we are the among the fastest growing companies in the sector. But I feel this success is incomplete as we have not reached the other half of the fashion consumers, men. So here we are, launching a dedicated fashion platform for men. With the launch of Mr. Voonik, we are solving a big shopping problem for men. Now they will be able to see the clothes that suit their personality and buy without worrying about the price, and without having to spend a lot of time.” [Sujayath, Cofounder of Voonik]

What’s your take on this expansion?

Losing Focus / Differentiation OR Targeting bigger market?

Aside, Sujayath is talking about Voonik growth story @UnPluggd, India’s biggest startup conf.

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