National Small Industries Corporation Ltd. (NSIC) has launched an ecommerce platform (B2C) for MSMEs.
The portal, MSME Shopping is positioned as a low-cost marketing platform for MSMEs where MSMEs shall be able to sell Retail products as well as Industrial equipment/machineries online.
SMEs worldwide face many challenges: limited capital and lack of access to adequate and timely banking finance, non-availability of suitable technology, small production capacity etc. Apart from manufacturing hindrances, marketing of products is also a big challenge in regime of melting global boundaries, particularly when the domestic retails markets are being flooded with International brands.
The sellers will need to pay Rs. 5000/ and the best part is that the portal doesn’t charge any commission for the sales generated (fulfilment etc is handled by sellers).
The bigger challenge for the platform is to bring retail customers, who are currently being lured by several discounts and offers from Indian ecommerce players.