Telecom Roundup :MTNL’s 3G (Commercial) Launched, Affle ‘partners with Idea/Spice..and more

Bridge the digital divide

MTNL has launched 3G commercially in Delhi and the current service costs a one-time activation fee of Rs 500 and a monthly rental of Rs 599.


  • For making calls to another operator’s network, MTNL users will have to pay Re 1 a minute. For calls within MTNL’s own network charges will be levied at 60 paise a minute.
  • Rs 5 for each MB download [Video Streaming]
  • For video calls, MTNL charges vary between Rs 3 and Rs 1.80 a minute.

All in all, a customer could end up paying ~Rs. 1,200 for a month for 3G services. MTNL has invested Rs. 4Bn in 3G rollout and is expecting 2 lakh subscribers over the next 2 years.

MTNL’s MobileVoice EMail

MTNL will be launching Mobile Voice Email (in partnership with US based One Voice Technologies), which will enable users to access their emails from their landline/wireless phones.

“MTNL has over 7 million subscribers both landline and mobile to which One Voice’s MobileVoice service will be offered to all MTNL subscribers beginning this month. We see tremendous opportunity in launching an email reader providing MTNL subscribers the ability to read and send email messages from their Yahoo! Mail,AOL Mail, Gmail, Hotmail or corporate accounts, all from their existing landline or mobile phone. MTNL estimates in the next 12-months that over 300,000 MTNL subscribers will subscribe to MobileVoice service. MobileVoice gives these subscribers immediate access to email, anytime, anywhere and from any phone” – source

Affle partners with Idea and Spice for SMS2.0

Affle has signed up Idea and Spice as their mobile operators for SMS 2.0. SMS 2.0 is an upgrade to the SMS application, which replaces and thus captures the most valuable real estate on the phone – the SMS screen. As most users use their mobile phone only for talking and SMSing, the SMS screen is the place where users’ eyeballs are most intently engaged with handset. – source

Affle claims to have completed 1 billion mobile media impressions in 2008 (125 million impressions per month) and will be launching a rural version of the app (in local languages)

[Read our earlier review of Affle’s SMS 2.0]

Image by Fr Antunes via Flickr

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