MTV, Snapchat Collaborate to Enable AR-Based VMA Voting

  • MTV integrates Snap’s Camera Kit for AR-enhanced voting for the ‘Best New Artist’ award at Video Music Awards.
  • The collaboration includes an AR Moonperson feature and special lenses available hours before the event.
  • This is Snapchat’s first official collaboration with MTV, and part of the platform’s increased focus on AR experiences to drive revenue.
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