muHive is a SaaS based customer engagement product across social networks, blogs, websites and email. It is designed for scalability with powerful automation at its core. A workflow around the communication, the ability to add configurable structured information to a thread, and muHive helps transform customer interactions and opportunities into strategic business outcomes.
muHive helps solve the problem of real time customer engagement on all contemporary channels on the web (social media, email, forms, SMS) and offers a single-dashboard to manage, respond to and analyze the conversations. A business has the ability to assign the ownership of any thread, add metadata to it and create reports based on this. Automated triggers on incoming messages can trigger (semi-)automated responses and alerts that need attention.
The flexibility that this provides is both an opportunity and a challenge for the platform. It can enable customer engagement, chasing social marketing opportunity, and even communication centric business processes and workflows. The packaging of the solutions and pitch to specific businesses are challenges ahead, but the platform sure looks promising.
The company has 45 customers so far across real estate, e-commerce and socio-political organisation sectors.