“We will not screen films whose rights have been sold for an earlier or simultaneous release on OTT (over the top) digital platforms.” [Leading multiplex companies]
Inox Leisure pointed out that producers, distributors and multiplex owners in India have mutually agreed to an exclusive theatrical window of eight weeks between the theatrical release of a movie and release on any other platform.
This is in response to Jio’s announcement of first-day-first-show service on Jio TV, which is scheduled for launch in 2020.
Clearly, the old school vs digital business models are up for a tussle here.
