Mumbai Angels invests in Apalya Technologies, Mobile Entertainment startup

Mumbai angels whch earlier invested in FileMyReturns (online tax filing startup), Canvera (photo printing startup) has invested $500K (i.e. Rs 2 crores) in Apalya Technologies, Hyderabad based startup in mobile entertainment space [via]

Apalya aggregates premium entertainment content from many different content providers, and then optimizes the content to be suitable for small screen or mobile viewing. Apalya’s USP lies in delivering the best possible mobile entertainment experience based on the type of the device and the kind of network being used.

Apalya has partnered with 40 TV channels like Zoom TV, Bindass, CNN IBN, NDTV etc, and 4 operators too (Ideal, BSNL, Spice and Vodafone).

Apalya provides on demand movies, interactive tv to users and in future plans to produce mobile exclusive programming.

Another startup in this space: NVP funded veveo/vTap

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Related: Subscription based Mobile Entertainment not profitable

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