Musk’s controversial management style raises concerns over Twitter’s future

  • Elon Musk’s inconsistent strategy and abrupt changes on Twitter, now rebranded as ‘X’, has reportedly upset users and significantly decreased the value of his investment since buying the platform.
  • Initially aiming to transform ‘X’ into a super app like China’s WeChat, Musk tried to implement changes like monetizing verification checkmarks and limiting daily tweet views, both of which were met with backlash.
  • Musk’s ambiguous vision for Twitter’s transformation into ‘X’ and his habit of announcing radical changes without adequate research cast doubts about the platform’s future under his management.
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