My Name is Khan Launched Music on iTunes before the Store Release

Bollywood is going digital and while one of the Khans played the YouTube card (3 Idiots to be released on YouTube – Winds of Change? Or PR Exercise?), SRK’s My Name is Khan’s music was launched in iTunes three days before the store launch.

The strategy behind iTunes launch is simple – make the music available to online world, where piracy is rampant.

Songs are priced at $0.99 each and the music is now available for streaming and download across all the countries where iTunes is present.

What’s your take on My Name..’s iTunes strategy?