My simple rule is, if you are not worried about growth—I am talking about growth after 50–100 million—you can actually start going towards sales- led growth if PLG is working for you.
For a very early-stage startup, you have to first make a decision on whether it is PLG or sales-led growth.
And at a very early stage, hiring a VP of sales in the US, when the CEO is in India and the team is also in India, is also hard.
PLG, on a relative grade, if you can adjust your product, as we talked about finding the fit for the team, and scales via PLG it gets you the logos.
