MyDala is a Delhi based startup that brings the power of group bargain to the users. The site brings offers from restaurants, saloons, spa etc. at 35-80% discount. The discount is only valid if they manage to sell a certain quantity within a certain time. The user is charged only when the threshold quantity is reached else all the orders remain canceled.
Currently the offering is only for Delhi but other cities are in the pipeline. The website is designed well, addressing all queries one may have. Though i would appreciate the efforts but it is a Groupon clone for India and almost everything seems to be copied, err inspired.
Indians, by nature, do support value buying but the offers should really make sense. Also, the masses are yet to adopt the culture of using gift vouchers and coupons while shopping.
This is surely a good online marketing opportunity for local businesses that ensures sales and WoM. MyDala should look at tie-ups with local search players for better response rates. The concept of value buying or sample sale is being explored by a lot of startups recently but sadly none of them are doing any different from their US counterparts.
If not the offers, give the interface a spin and share your views. I am still to figure out what “MyDala” means. Any suggestions?[The article is sponsored by Sun Startups Essentials.]
[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]