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MyDala Launches Blackberry App

mydala.com, India’s first and largest group buying/social commerce portal offering city-specific deep-discount deals, has introduced mydala – India’s first free BlackBerry® smartphone application for group buying in India. BlackBerry smartphone users can now download the mydala application on BlackBerry App World™ to explore and buy multiple city specific deals in several categories across India at a touch of a button.

Commenting on this strategic tie-up, Anisha Singh, founder and CEO, mydala.com, says, “As India’s first social commerce portal with the largest number of discounts and deals, we are constantly innovating to mobilize shopping and enhance the group buying experience.  Mydala is a robust and secure application designed for BlackBerry smartphone users to reap benefits of group buying with ease, while on the move. We also plan to offer BlackBerry users exclusive discounts as they shop on mydala.”

Commenting on the technical aspects of the mobile app, Ashish Bhatnagar, co-founder and Chief Technology Officer, mydala.com says, “The mydala mobile application features an in-built-in geo-location feature integrated with Google Maps which allows users to locate live deals nearest to their location. The Graphical User Interface (GUI) of the application is very intuitive and user-friendly and lets you view deals in a single-page format with minimal number of clicks. Another highlight of thw mydala app for BlackBerry smartphones is the integrated payment option that allows users to pay for the deals on the phone itself and receive discounts immediately.”

Commenting on the launch of India’s first group-buying BlackBerry app, Ms. Annie Mathew – Head of Alliances and Developer Relations, India, Research In Motion, said, “We are very pleased thatmydala.com is launching their buying deals application for BlackBerry smartphone users in India. mydala is yet another testimonial of utility to the limitless possibilities of the BlackBerry platform.”

According to recent Alexa web rankings in July-end, mydala.com’s web visitor count went up by a phenomenal 373% in the last three months, making it one of India’s top 100 websites. The company has also introduced mydala Mall, an online merchant store, where users can view multiple deals by various merchants all at one place.

BlackBerry users can download mydala application on BlackBerry App World at: <http://appworld.blackberry.com/webstore/content/52207?lang=en>

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