Indian etailer Myntra.com has improved its logistics service for enhancing customer experience. The website claims to have successfully tested the delivery of products within one to two hours of the order, in Delhi and Bangalore.
In selected areas of both the cities, delivery will be done within the first hour and subsequent large areas will be covered within two hours. The aim is to reduce the gap between online and offline shopping with quick deliveries.
As of now, the portal offers a maximum 7 day window (as per the website) for delivering products from the date of the order made and ships orders pan India without any delivery charges. If done as claimed, the “one-two” hour’s delivery feature will help the company to retain customers. For this the brand has established a strong warehouse management system coupled with smooth back end operations.
Currently, leading ecommerce brands in India take 24 hours to a couple of week’s time for delivering orders. For instance, rival ecommerce portal Flipkart, as it mentions on the site, takes 2-3 business days for orders in areas where standard courier service is available to 1-2 weeks for other remote areas.
In April this year, the company acquired Fitiquette, a startup which has developed virtual fitting rooms.
Amazon.in Launches Dedicated store for Computers & Accessories
In June 2013, Amazon entered India with its marketplace Amazon.in, initially offering books, movies and television shows for sale. Few days ago, expanding its product offerings, Amazon.in launched the “Computers and Accessories store” with more than 7,000 products from over 180 brands.
Though the marketplace offered computer accessories and laptops since June, only now it has launched a dedicated store for the same, making selections easy for users.
Earlier, merely after a week of its launch in India, the etailer brought the full suite of Kindle devices to India. Currently, the portal offers products under seven stores namely, Books, Kindle, Movies & TV, Mobile & Accessories, Computer & Accessories, Cameras & Photography and Portable Media Players.