Myntra has today announced the launch of ‘Designer in Residence’ program under its Myntra Fashion Incubator (MFI) initiative in an attempt to inspire young entrepreneurs and designers who have a flair for the business of fashion.

MFI Creative

The emphasis of this initiative will be on identifying a business idea that has the potential to scale and sustain itself in the fiercely competitive fashion and lifestyle market. The final set of participants, shortlisted through assessment, will get an opportunity to work on their idea under the guidance of Myntra Fashion Incubator team.

Participants will be mentored and trained by experts and also receive financial support to create designs for one season.

First batch of the incubator program is expected to roll out in January 2015 and as many as 10 entrepreneurs will get on board early next year.

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