Myntra, the fashion e-tailor which had gone app only last year, has now reopened its mobile website.
Myntra which is owned by Flipkart, said that it does not want to lose out on customers who don’t use the app or are not interested in installing the app.
The company still plans to focus only on mobile strategy as it claims that the majority traffic is from mobile. Earlier, the company officials had clearly said that only a minimal traffic was received from desktop website and losing that audience can be borne by the company.
Flipkart had also announced to go app only but however the company changed its strategy and is still available both on mobile and desktop.[source]