Myntra has decided to drop their app-only ‘long-term strategy’ and is rolling out a mobile website, which is currently under pilot testing.
The development comes after their app-only strategy backfired with a steep fall in traffic and sales.
It would be on the lines of a catalogue available on the mobile site and simultaneously it would put Myntra back on the Google search platform,” a source told TOI.
Myntra’s alexa ranking fell from 17 to an all-time low of 289 in India; it fell 713 positions from global ranking perspective [in just three months]. Customers too expressed dissatisfaction against the app within months as there was surge 1 star ratings.
They also fell to the competition from their rivals like Jabong and Snapdeal as many customers reported facing app crashes while purchasing from Myntra’s app.