Myntra is mulling an app-only existence and to reinforce that, the company claims to be receiving 90% traffic from the mobile devices.
Close to 85% of this traffic is driven by Android, iOS and Windows platforms. Interestingly, over 50% of the mobile traffic is coming from Tier II & III cities. Myntra app has over 6 million installs.
Myntra’s Desktop Site Traffic

Myntra’s desktop traffic has declined over the last few months (as per SimilarWeb, which is debatable – but is a decent proxy). Also, apart from Myntra’s direct traffic, most of the referral sources are from affiliate networks.

The company earlier claimed that apps were driving 80% of sales. Given that fashion is the NextBigWhat for ecommerce companies (Snapdeal acquired Exclusively.in), and the core Myntra TG (i.e. women) is on mobile, app-only model will help stay focused (integrate this announcement with Flipkart’s acquisition of Adiquity – and you know the adverti$ing revenue we are talking about!) .