Myntra is mulling an app-only existence and to reinforce that, the company claims to be receiving 90% traffic from the mobile devices.
Close to 85% of this traffic is driven by Android, iOS and Windows platforms. Interestingly, over 50% of the mobile traffic is coming from Tier II & III cities. Myntra app has over 6 million installs.
Myntra’s Desktop Site Traffic
Myntra’s desktop traffic has declined over the last few months (as per SimilarWeb, which is debatable – but is a decent proxy). Also, apart from Myntra’s direct traffic, most of the referral sources are from affiliate networks.
The company earlier claimed that apps were driving 80% of sales. Given that fashion is the NextBigWhat for ecommerce companies (Snapdeal acquired Exclusively.in), and the core Myntra TG (i.e. women) is on mobile, app-only model will help stay focused (integrate this announcement with Flipkart’s acquisition of Adiquity – and you know the adverti$ing revenue we are talking about!) .
Myntra : 90% of Traffic From Mobile; Driven By Tier 2 & 3 Markets
You may also like
Want to make a living as a creator? Use these 15 lessons from @shl, @naval, and @benthompson to become a successful creator 🧵1. Many Leaderboards There will always be someone at the top of the leader board. BUT, the internet makes it possible for there to be multiple leaderboards. Someone can be...
ISACA’s new certification in emerging technologies can make you stand out from the crowd in the post-pandemic times
During the past few years, technological advances tried making inroads intobusinesses. COVID-19 pandemic turned the tables now and have laid a clear roadmaking technology backed business model a necessity and no longer a privilege. Also, with the unprecedented changes the Covid-19 pandemic have...
1. The Collisons think super long-term. Employees talk about how the company doesn’t think in years…it thinks in decades. That comes from the top.2. They are hyper-patient recruiters In an interview with @johnolilly, @patrickc talked about how he courted key recruits for *more than...
