As we earlier reported, Myntra will re-launch its desktop site on 1st June.
The company has now confirmed the relaunch in a press statement and said that the re-launch is aimed to provide convenience to a segment of customers, especially women customers, who have a marked preference for browsing and shopping on multiple platforms such as mobile, tablet & desktop.
Myntra CEO, Ananth Narayanan said, “At Myntra, we’ve always believed in taking bold calls and pushing innovation forward. We tried to do this last year because we thought we can offer consumers a much better experience on the mobile. While that is still true that the mobile experience is far superior to the web, we have recognized that some consumers still want the option to shop on the web and we’re humble enough to listen to our customers.”
Myntra had gone app only in last May and claims to have witnessed 70% growth.
The company in its statement, added, “Despite the many clear positives, the company has decided to revisit its strategy and re-launch the desktop site. The biggest reason for this is the feedback from Myntra’s consumers, especially women wanting desktop back. An internal study also suggested that Myntra could expand its customer base by 20% if it allowed users the flexibility of using multiple platforms for shopping.”
Myntra expects 15-20% of its sales to come from the website.
The company will next be launching home furnishing and jewellery.