Looks like rebranding is the flavor of the season with BigShoeBazaar changing to Yebhi then Flipkart changing its logo and then it was Burrp with a whole new site design. Latest to join the bandwagon is the personalised merchandise startup, Myntra.
Bangalore based Myntra has unveiled a brand new colorful logo and a new set of products. The site’s core USP of personalized merchandise has taken a back seat and the concentration is now on sports lifestyle product ranging from shoes, track pants to jackets, bags etc.
The new logo is definitely more vibrant and has a universal appeal to it as opposed to the earlier logo which featured the product offerings. The new UI carries a cleaner look and is definitely faster with CDN implemented (not sure if it was there earlier). The multi angle product view is definitely a must have for any touch and feel product.
Coming to the core question of the need to enter new product segments at the cost of losing its brand standing, is there a low ceiling to what can be attained in niche markets? Or is it more about replicating a successful model across product segments?
What’s your take on the new new look?
Is there some sort of new year resolution floating amongst VCs to fund ecommerce startups that the ecommerce guys are already aware of? BTW, Myntra closed a $14Mn round only 3 months back.
[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]
